AI Act · EU timeline
EU AI Act compliance deadlines: 2026–2027 timeline
If your business uses AI, two AI Act duties already apply: AI literacy for your staff (since 2 February 2025) and telling people when they are dealing with a chatbot or AI-generated content (since 2 August 2026). The stricter high-risk rules were postponed by Regulation (EU) 2026/1744: stand-alone high-risk uses such as CV screening or credit scoring now apply from 2 December 2027, AI built into regulated products from 2 August 2028.
The AI Act timeline after the 2026 omnibus
The AI Act (Regulation (EU) 2024/1689) does not apply all at once. Its rules switch on in stages, and in July 2026 the EU moved some of the later dates. The amending act, Regulation (EU) 2026/1744, known as the “Digital Omnibus on AI”, was published in the Official Journal on 24 July 2026 and entered into force on 27 July 2026.
The rows up to 2 August 2026 already apply to every business in scope. The last two rows are the postponed high-risk dates, which matter only if you build or use AI for one of the sensitive purposes listed in the law.
Scroll sideways to see all columns.
| Date | What applies | Status in October 2026 |
|---|---|---|
| 2 February 2025 | Bans on prohibited AI practices; AI literacy duty for providers and deployers (Article 4) | Applies, unchanged |
| 2 August 2025 | Obligations for general-purpose AI (GPAI) models; governance and penalty provisions | Applies, unchanged |
| 24 July 2026 | Regulation (EU) 2026/1744 published in the Official Journal; in force from 27 July 2026 | Amends the dates below |
| 2 August 2026 | Article 50 transparency duties: telling people they are dealing with an AI system, marking AI-generated content, disclosing deepfakes | Applies, not delayed |
| 2 December 2026 | End of the transition for marking AI-generated content from systems placed on the market before 2 August 2026 | Transition period |
| 2 December 2027 | Stand-alone high-risk AI systems (Annex III), e.g. recruitment, credit scoring, education | Postponed (was 2 August 2026) |
| 2 August 2028 | High-risk AI embedded in products covered by EU product legislation (Annex I) | Postponed (was 2 August 2027) |
What the Digital Omnibus on AI changed, and what it did not
The omnibus is a targeted amendment that gives more time for the heaviest part of the AI Act, the rules for high-risk AI systems. Stand-alone high-risk systems listed in Annex III, such as AI that screens job applicants or assesses creditworthiness, must now comply from 2 December 2027 instead of 2 August 2026. High-risk AI built into products covered by EU product legislation (Annex I) moves from 2 August 2027 to 2 August 2028. Both are fixed calendar dates you can plan against.
Several things were not delayed. The bans on prohibited AI practices and the AI literacy duty have applied since 2 February 2025. The rules for general-purpose AI models have applied since 2 August 2025. The transparency duties in Article 50, such as telling people they are talking to a chatbot and marking AI-generated content, apply from 2 August 2026 as originally planned. The only relief there is a transition until 2 December 2026 for marking content produced by AI systems that were already on the market before 2 August 2026.
What a small business that uses AI must do now
Most small businesses do not develop AI. They use it: a website chatbot, an AI phone receptionist, a writing assistant, AI features in CRM, accounting or HR software. For them, the AI Act today means transparency towards customers, AI literacy in the team, and not drifting into prohibited or high-risk uses unnoticed.
For a typical small business, such as a dental practice with a booking chatbot, a hotel with an AI phone line or an online shop using AI to draft product texts, steps 1, 2, 4 and 6 below are the whole job for now. Work through them in order:
- 1. List every AI tool in use: website chatbots, voice and phone assistants, AI features in your CRM, email or HR software, and tools staff use on their own, such as text or image generators. Note who uses each and for what.
- 2. Mark every place where AI talks to customers directly: chat widgets, AI-answered phone lines, automatic replies in messaging apps. Each one needs a clear AI disclosure.
- 3. Check the AI-generated images, audio and video you publish. Real-looking people, places or events that did not happen that way must be disclosed as artificially generated or manipulated.
- 4. Brief your staff. Everyone who works with these tools should know what they do, where they get things wrong and which data must not go into them. That is your AI literacy duty.
- 5. Flag sensitive uses. If an AI tool helps decide who is hired, who gets credit, how a student is assessed or who can access an essential service, treat it as potentially high-risk and plan for 2 December 2027.
- 6. Write it down. A one-page record of tools, disclosures and staff briefings is enough to start, and it is what you will want if a customer, partner or authority asks.
Chatbots and AI receptionists: the Article 50 disclosure
Since 2 August 2026, people must be informed when they are interacting with an AI system. This duty was not touched by the omnibus.
Formally, Article 50 splits duties between providers, who develop an AI system and place it on the market, and deployers, the businesses that use it. But your customers see your website and hear your phone line, not the vendor’s. Make sure the disclosure appears where the conversation happens, whoever configured the tool.
Practitioners recommend making the disclosure prominent and placing it at the start of the interaction, not in the privacy policy or the terms. Workable examples:
- Website chat: a first message such as “Hi, I’m the clinic’s AI assistant. I can help you book or move an appointment. Type ‘staff’ to reach a person.”
- AI phone receptionist: a greeting such as “You’re speaking with the salon’s automated AI assistant” before the first question.
- Messaging apps: the same line in the first automatic reply.
AI literacy: a duty since February 2025
Article 4 requires providers and deployers to ensure that their staff, and other people dealing with AI systems on their behalf, have sufficient AI literacy. It has applied since 2 February 2025 and was not changed by the omnibus.
The duty is generally read as having no fixed curriculum or certificate, so a proportionate approach is possible. For a small business it usually comes down to four things:
- a short briefing for each person who uses AI tools: what the tool does, where it makes mistakes, when a person must check the output;
- clear rules on data, for example no health data, ID numbers or passwords pasted into public AI tools;
- one named person who keeps the list of AI tools up to date and answers questions;
- a dated note of who was briefed and when, updated whenever you add a tool.
When an AI use becomes high-risk
An AI system is not high-risk because it is “AI” or because it is impressive. It is high-risk when it is used for one of the purposes listed in Annex III of the AI Act, or when it is a safety component of a regulated product under Annex I.
For these uses, the high-risk obligations apply from 2 December 2027. They are far more demanding than Article 50 transparency and involve both the provider and the business using the system. If you use a recruitment or scoring tool, ask the vendor now how they will comply and what they will expect from you.
Example: a 30-person logistics company ranks drivers’ applications with an AI module in its applicant tracking system. That is Annex III territory. Using AI to plan delivery routes is not.
For small businesses that use AI, the Annex III areas most likely to come up are:
- Employment and HR: AI that screens, filters or ranks CVs and applicants, or is used to manage workers, for example to allocate tasks or evaluate performance.
- Credit: AI that assesses the creditworthiness of individuals or produces a credit score.
- Education and training: AI that scores exams, assesses learners or decides on admissions.
- Access to essential private and public services: for example AI used in risk assessment for certain insurance products.
What is usually not high-risk: booking chatbots and AI receptionists
Most everyday small-business uses of AI do not appear in Annex III. A chatbot that answers questions about opening hours and books appointments, or an AI phone receptionist that answers frequent questions and takes messages, does not perform any of the listed high-risk functions. The same goes for drafting texts, translating, summarising emails or suggesting product descriptions.
That does not mean no rules apply. Such tools remain subject to the Article 50 transparency duty, the AI literacy duty and the bans on prohibited practices, and data protection law still covers the personal data they handle.
The classification follows the function, not the product name. If you later give the same assistant tasks such as pre-screening applicants or checking whether a customer qualifies for financing, assess it again; borderline cases belong with an adviser.
Fines, enforcement and support for small businesses
National authorities in each member state enforce the AI Act. Article 99 sets graded maximum fines: the highest tier for prohibited AI practices, lower tiers for other breaches, such as failing to meet obligations or giving authorities incorrect information.
According to several legal commentaries, for SMEs and start-ups Article 99 applies the lower of the fixed amount and the turnover percentage, not the higher. Check the article itself before relying on it.
There is also support: under Article 58, AI regulatory sandboxes, controlled environments for testing AI with the involvement of authorities, are free of charge for SMEs and start-ups, apart from exceptional costs that may be recovered proportionately.
This guide is general information as of October 2026, not legal advice; check your specific situation with a lawyer or the competent national authority.
Frequently asked questions
I added a chatbot widget to my website. What exactly do I have to tell visitors?
Since 2 August 2026, visitors must be informed that they are interacting with an AI system. Say so in the first chat message, for example “I’m an AI assistant”. Practitioners advise against relying on a line in the privacy policy, which visitors rarely read.
Does the Digital Omnibus mean I can ignore the AI Act until 2027 or 2028?
No. Regulation (EU) 2026/1744 postponed only the high-risk rules: to 2 December 2027 for Annex III systems and to 2 August 2028 for AI in regulated products. The prohibitions, the AI literacy duty, the rules for general-purpose AI models and the Article 50 transparency duties were not delayed and already apply.
I use AI to write blog posts and marketing copy. Do I have to label them?
The machine-readable marking of AI-generated content is mainly a matter for the generative AI systems themselves. Your own disclosure duty as a user centres on deepfakes: images, audio or video that look like real people, places or events. For ordinary marketing text, check the wording of Article 50 for your case.
My AI tool screens job applicants’ CVs. Does that make it high-risk?
Very likely, yes. AI used to screen, filter or rank job applicants falls under the employment area of Annex III. The high-risk obligations for such systems apply from 2 December 2027, so use the time to ask your vendor how the tool will comply and what it will require from you.
Is a simple FAQ chatbot in the same risk category as an AI hiring tool?
No. A chatbot that answers questions and books appointments is not listed in Annex III; its main AI Act duty is transparency. An AI hiring tool is a high-risk use with much heavier obligations from 2 December 2027. The category depends on what the system is used for, not on the technology behind it.
What are the fines if I get this wrong, and are they lower for a small business?
Article 99 sets graded maximum fines, highest for prohibited practices, enforced by national authorities. According to legal commentaries, SMEs face the lower of the fixed amount and the turnover percentage rather than the higher. For a business that uses a chatbot, the practical priority is getting the disclosure and staff briefing right.
I use a third-party chatbot service. Am I a provider or a deployer?
If you use a vendor’s chatbot or voice assistant, you are normally the deployer; the company that develops the system and places it on the market is the provider. Article 50 assigns duties to each. Either way, check that the disclosure shows in your chat or phone line and ask the vendor what is built in.
Checklist
- List all AI tools used in the business, including AI features inside existing software.
- Add a clear AI disclosure to the first message of every website or messaging chatbot.
- Add an AI disclosure to the greeting of any AI-answered phone line.
- Label published AI-generated or manipulated images, audio and video that show real-looking people, places or events.
- Brief every staff member who uses AI tools and record the date and attendees.
- Write a one-page rule on which data must not be entered into AI tools.
- Flag any AI used for hiring, worker management, credit, education or access to essential services and ask the vendor about 2 December 2027.
- Review the list whenever you add an AI tool or give an existing one a new task.
Note. This guide is general information, not legal advice. Check the official sources for your specific situation.
Official sources
An AI assistant that discloses itself properly
Synelo designs and builds AI chatbots and phone receptionists for small businesses, with AI disclosure and conversation logging built in. We are engineers, not a law firm: we build and document the system; your adviser confirms the legal assessment.
